2026 Salary Data · Cheyenne, Wyoming
PPC Manager Salary in Cheyenne, WY
A PPC Manager owns paid search and paid social strategy, manages significant ad budgets, and leads a small team. Typically 4–8 years of experience.
Salary Range
$68K – $91K
per year
Median Salary
$80K
per year
vs National Avg
↓ 13% below national average
True Cost of Hiring in Cheyenne
Salary is only part of what you pay. Here's what a PPC Manager actually costs your business per year.
| Cost Component | Annual Amount | Notes |
|---|---|---|
| Base Salary (median) | $80,000 | $68K–$91K range |
| Payroll Taxes (FICA, FUTA, SUI) | $12,000 | ~15% of salary |
| Benefits (health, 401k, PTO) | $17,600 | ~22% of salary |
| Tools & Software | $7,800 | Ahrefs, GA4, etc. |
| Total Employer Cost | $117,400/yr | One employee, one specialty |
In-House vs SEO Agency in Cheyenne
What do you actually get for $117,400/year?
In-House PPC Manager
$117,400/yr
- ✕1 specialist covering 1 discipline
- ✕Recruiting cost: $10K–$25K
- ✕Training & onboarding: 3–6 months
- ✕Vacation, sick days, turnover risk
- ✕Limited tool access (budget constraints)
- ✕No surge capacity
SEO Craze — Enterprise Plan
$90,000/yr
- Full team: SEO, PPC, Content, Strategy
- No recruiting, onboarding, or HR overhead
- Starts delivering in week one
- Enterprise tools included
- Scalable — pause, upgrade, or cancel anytime
- Accountability with monthly reporting
You save $27,400/year
Key Responsibilities
- Multi-channel paid media strategy (Search, Display, Shopping, Social)
- Budget allocation across platforms (often $50K–$500K+/month)
- Landing page brief and CRO recommendations
- Attribution modeling and incrementality testing
- Agency or freelancer oversight
Required Skills
Google AdsMeta AdsProgrammatic advertisingAttribution toolsLeadership
City Comparison
National range: $78K – $105K
Cheyenne range: $68K – $91K
Cheyenne pays 13% below national average
Frequently Asked Questions
What is the average PPC Manager salary in Cheyenne?
The average PPC Manager salary in Cheyenne, WY ranges from $68,000 to $91,000 per year in 2026, with a median of $80,000. This is 13% below national average.
What is the total cost of hiring a PPC Manager in Cheyenne?
The total employer cost of a PPC Manager in Cheyenne is approximately $117,400/year when you include salary ($80,000), payroll taxes ($12,000), benefits ($17,600), and tools ($7,800).
Is it cheaper to hire an in-house PPC Manager or an SEO agency in Cheyenne?
An in-house PPC Manager in Cheyenne costs approximately $117,400/year in total employer cost. A full-service SEO agency like SEO Craze starts at $18,000/year ($1,500/month) and includes a full team of specialists, making it significantly more cost-effective for most small and mid-size businesses.
How does the PPC Manager salary in Cheyenne compare to the national average?
The PPC Manager salary in Cheyenne is 13% below national average. The national range is $78,000–$105,000, while Cheyenne ranges from $68,000–$91,000.
PPC Manager Salary in Other Cities
New York, NY
$109K–$147K
Los Angeles, CA
$100K–$134K
Chicago, IL
$90K–$121K
Houston, TX
$82K–$110K
Phoenix, AZ
$82K–$110K
Other Roles in Cheyenne
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