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    Free Calculator

    In-House SEO vs Agency
    Cost Calculator

    See the real total cost of building an in-house digital marketing team — then compare it to what an agency actually costs.

    Step 1 — What do you need?

    Select every marketing function you want covered.

    Step 2 — Where are you hiring?

    Salary varies significantly by city.

    Your Cost Comparison

    In-House Team (1 hire)
    $173,570/yr
    Salary + taxes + benefits + tools
    vs
    SEO Craze — Starter Plan
    $18,000/yr
    $1,500/mo · Full team included
    You save $155,570/yr
    That's 90% less than building in-house in New York
    Get a Free Strategy CallSee All Plans

    What SEO Craze Includes

    Everything your in-house team would do — managed for you.

    Starter

    $1,500/mo
    $18,000/year

    Small businesses, 1-2 services

    View Plan Details
    Most Popular

    Growth

    $3,500/mo
    $42,000/year

    Growing businesses, full SEO + Ads

    View Plan Details

    Enterprise

    $7,500/mo
    $90,000/year

    Multi-location, full-service team

    View Plan Details

    Research Salaries by Role

    SEO Specialist
    $50,000–$68,000/yr
    National avg →
    SEO Manager
    $74,000–$98,000/yr
    National avg →
    SEO Director
    $100,000–$145,000/yr
    National avg →
    PPC Specialist
    $52,000–$70,000/yr
    National avg →
    PPC Manager
    $78,000–$105,000/yr
    National avg →
    Content Marketing Manager
    $67,000–$92,000/yr
    National avg →